was founded out of necessity to solve a problem discovered while we applied for our own life insurance coverage online years ago! We found that most other term life insurance websites always direct potential customers to ‘give them a call’ in order to obtain quotes, which usually lead to countless phone calls and strong-arming salesmen! Good Grief! What if you don’t want to call or speak with anyone, rather get instant pricing, make your own decision, and speak to someone only if needed, on your terms?