“Many businesses hire someone to create a nice website and then are disappointed when it doesn’t attract any new clients or customers. We recognize that a website is a powerful marketing tool—but only if you know how to use it properly.”

It all starts with a conversion-focused website.

We have experience in creating websites that get results. We’ll work with you to achieve exactly what you and your business require. We LISTEN, LEARN from you, and SCULPT a website that your customers can experience and feel. You are better than your competition. Let’s tell your customers together.

OPTIMIZED FOR READER ENGAGEMENT

This means presenting your content in the simplest, most appealing way so that your website visitors stick around…AND return frequently.

FULLY MOBILE RESPONSIVE

Now that nearly 2/3 of all webpage views are on mobile devices, “mobile friendly” is no longer just a good idea; it is essential to the success of your online branding.

CLEAN DESIGN BUILT FOR SPEED

Another important factor in pleasing both your readers and the search engines is the ease and efficiency of navigating your site, as well as page load time.

What is a “conversion?”
Well, how you define it might vary according to your industry or niche, and it also depends on your individual goals.

The classic example of a conversion is when someone buys your product or service. A “sale,” in other words. But it doesn’t have to be that; it could be any number of things, such as…

Attending an event that you’re hosting
Subscribing to your newsletter
Downloading your software application
Joining your local Meetup group

In short, an effective website can be your best “salesperson” if designed properly.

So what are some of the elements that lend to a conversion-optimized website?

CLUTTER-FREE

The website should be Clutter-Free and Easy to Navigate. The menus should be clearly visible with a limited number of options. The fonts should be readable to the average person, usually at 14 or 16 points. The color theme should be simple and consistent. The call to action should be “above the fold” and very obvious. And importantly, it MUST mobile-friendly, as more than half of your page views will be on mobile devices.

INTERGRATE SOCIAL MEDIA

The website should be seamlessly integrated with your social profiles and email marketing software. For many businesses and brands, the primary function of a website is to collect the email addresses of targeted leads. This allows you to reach out to potential customers on your terms rather than passively waiting for them to find you online. Our websites do this extremely well.

PERSONALIZED

The website should represent the personality of a person and their business. While I don’t suggest visually grandiose sites for most brands, for an artist or musician, this might be an exception. In that case, showing off your artistic side might be the smartest way to promote yourself online.