What is a “conversion?”
Well, how you define it might vary according to your industry or niche, and it also depends on your individual goals.
The classic example of a conversion is when someone buys your product or service. A “sale,” in other words. But it doesn’t have to be that; it could be any number of things, such as…
- Attending an event that you’re hosting
- Subscribing to your newsletter
- Downloading your software application
- Joining your local Meetup group
In short, an effective website can be your best “salesperson” if designed properly.